To the American media:
I am writing to you in reference to your ridiculous claims about one of our ads being racist. First and foremost, you may want to check the definition of racism. I thought I’d help you out by letting you know:
1. The belief that race accounts for differences in human character or ability and that a particular race is superior to others.
2. Discrimination or prejudice based on race.
I borrowed that definition from here
if you would like to check it out.
Now, based on the definition, can you please explain to me how that ad is racist?? Just because ‘Mick’ decides to give the West Indian cricket fans a bucket of KFC does not indicate he thinks he is superior to them nor is it discriminating against them. Instead, if you wanted to do your research, you would realise that:
a) KFC has fried chicken. Period. So any ad of theirs shows people eating fried chicken. Whether they are black or white or brown or whatever.
b) If you bothered to view the other KFC ads for this summer over here, you would see that ‘Mick’ offers the same fried chicken to white people as well.
c) If you bothered to do your research, you would see there was a reason to use what you term as ‘African American’ but we refer to as West Indians in the ad…we were playing a cricket series against them. But then, you ignoramuses probably have no idea what cricket is. If you did, you would realise there are a lot of coloured people playing the game and currently we have had the West Indians and Pakistan touring our country.
Now, I’m not saying we are a land of saints (I am well aware of our flaws and our history). But my point is, neither are you. In fact, aren’t you the same country where the Ku Klux Klan originated and still exists? Didn’t your ancestors take over the land that rightfully belonged to the Native Americans and rob them of their rights? Just because you have an African-American president at the moment does not mean you are past being racist yourselves. All you are doing is being hypocritical.
We could say that you are being discriminatory against us if we wished to because you obviously do not understand our form of humour. We take the piss out of people. In other words, we make fun of everyone and everything. And yes, some of that includes being politically incorrect. But you know what? We know how to take that. We know our faults.
We could also say you were being discriminatory against the West Indians. You refer to the ad as racist because it apparently portrays the stereotype that African-Americans eat a lot of fried chicken. Well, West Indians are not African-American. They are not part of your country. Referring to them as African-Americans is like referring to a Chinese person as Japanese (and is supposedly racist as well!!)
And if you really want to pick a battle, what about your television shows? The Simpsons for example portrays Apu the Indian in a stereotypical and derogatory manner by showing him with 8 children and thereby implying that all Indians have that many kids. If you think our ad is racist, what about Apu’s character? What about the stereotypical presentation of Raj and his family in the ‘Big Bang theory‘? I have never seen these as racist even though I am of Indian ethnicity but hey…if you think showing black people eating fried chicken is racist, why not take it to another level, eh?
Finally, we did not put the caption “What’s a white guy to do when he awkwardly finds himself in a crowd full of black folks? KFC has the answer.” You guys did that! Our caption had to do with the cricket! Which again, you don’t get. Did you know that people who are quite racist themselves are more likely to see forms of racism in innocent behaviours and actions?? It’s a form of defense mechanism used by human beings (and not just for race issues)
So, next time, before pointing fingers, I would encourage you to do your research. I would also encourage you to look at your own backyard first. You mind your own business and we will mind ours.