I have been blogging for almost 8 years. In this time, I have learnt a lot about blogging and my writing has grown and changed just as I have. One thing I have heard time and again, through professional bloggers and blogging conferences is the importance of scheduling blog posts.
Back when I started, I wrote about my life and whatever popped into my head based on my life or things I heard and read about. I wrote about things that outraged me or things that made me think. While I continue to do the same even now, I think a lot more in depth about what I write. I try to write more carefully with more meaning and more feeling. Back then, if I had an idea, I would churn out a post on the day, usually after work.
In the last two years, I have started scheduling posts but only once or twice a week. These are mainly for the purposes of link ups and so I might schedule my post the night before. I have scheduled posts for the April A to Z Challenge too. But that’s as far as I’ve gotten with scheduling. On the other hand, I know some bloggers who swear by editorial calendars and scheduling posts for the month ahead.
I can see the benefits of scheduling posts a month or so in advance. I loved the editorial calendar when I scheduled my A to Z posts. It means you have more time to engage with readers by replying to their comments and visiting other blogs. It also means you are not staying up late at night trying to finish a post or writing something that’s a bit half-arsed in your lunch break at work.
On the other hand, I find myself wondering, for a blog like mine which relies on current issues sometimes, it makes no sense to schedule a month in advance. I could be feeling something completely different in a month’s time and it wouldn’t be relevant to the blog. More importantly, it wouldn’t be me at the time and therefore, it wouldn’t be genuine.
So while I can see the convenience of scheduling, I think personally, I am going to continue to stick to scheduling maximum two days in advance unless it’s for the A to Z challenge and based on a theme. Sure, it might mean half-asleep posts or none at all, but at least I’ll feel that it’s true to me.
Are you someone who schedules your posts? If so, how far in advance do you schedule posts?
Or do you just prefer to blog on the day?
***Linking with Jess for IBOT***
Until next time,